Syllabus | Assignments

COURSE: Internet & ECommerce Marketing - IT 3550
CREDIT: 3 credit hours
SEMESTER: Fall Semester 2011
PLACE: Udvar Hazy Building 120
TIME: T/TH 1:00-2:15p.m.
INSTRUCTOR: Eric Pedersen
OFFICE: UHB 328
OFFICE HOURS: Mon 2:00-3:30p.m. Wed 1:00-4:30p.m.
Phone: 652-7977
E-mail: pedersen@dixie.edu

SCHOOL YEAR: 2011-2012

MATERIALS REQUIRED:
A storage device (usb drive, etc.) is required.

REQUIRED TEXT:Marketing Metrics - The Definitive Guide to Measuring Marketing Performance, 2nd Edition Feb 2010. The book is on reserve in the Browning Library. The list price of the text is $39.95 and is available online at http://www.amazon.com

NOTES ON TEXT BOOK: This course will be covering ONLY Chapters 1 (intro to p.26) and 9 (p.287-336) of the text.

COURSE DESCRIPTION:
New technologies and the Internet are expanding and changing the marketing and advertising industries. Marketers, using advanced technologies, have new ways to target and reach customers. This course uses lecture, hands-on experiences, case studies, and guest speakers to explore the impact of new technologies on marketing information intensive products and services on the Internet.

COURSE OBJECTIVES:

Specific topics for this course include online market demographics, user trends, identity and branding, social marketing, building communities, link building, findability, pay-per-click (PPC), search engine optimization (SEO), organic listings (natural listings), cost-per-acquisition (CPA), landing page optimization, mutli-variant testing, ROI, themeing, keyword research and discovery, content and copy writing, video and multimedia content, affilliate programs, directory marketing, integrated online/offline marketing, geographic and location based marketing, email, customer relationship management, online leads, capturing digital customer data (form, other), mobile, wireless, texting, user responses and feedback, site analytics (log walking), marketing metrics, and solutions software (applications and best practices with software).
INSTRUCTOR NOTES:

Success in this course is more likely to be achieved if you do the following:
COURSE REQUIREMENTS AND GRADING:

Your grade will be based on the percent of the total points which you have earned. Your grade will be composed of the following elements.

Market Happenings 30 points
Assignments 1-10 270 points
Presentations 1-2 50 points
Mid-term Exam 75 points
Final Exam 75 points
Total 500 points


Grades will be issued on a percentage of total points possible as follows:
All assignments, quizzes, and tests are due on the date designated by the instructor.

ASSIGNMENTS AND SCHEDULE:
There will be five projects (or assignments) due in this course. Here are the assignments for IT 3550 - ECommerce/Internet Marketing